Shopping for prom dresses has come a long way since the early 80s. When I brought the mail in recently, I noticed a prom dress catalog addressed to my 17 year old. Two things in that catalog screamed “prom dress shopping is a whole different game now than when you did it”:
1) the styles, and
2) the prices
As the parent of a 17 year old daughter, I fully understand that style differences are a hallmark of the mother-daughter relationship (at least at my house). And I suppose proms are inherently different now than they were 30 years ago. The young people are more sophisticated (at least appearance-wise); the “prom” is often more than dinner out and a dance; there is so much more to take into account.
I suppose I shouldn’t have been surprised at the sticker shock I had when I leafed through that catalog but I couldn’t help being taken aback.
I am happy to learn of “Dress First,” which has a variety of prom dresses, many of which still honor the young lady that underlies all of that nascent sophistication, at reasonable prices.
I realize it is futile to guess what my daughter would like but from a mom’s perspective, here are a few I think she would look great in!
or
I have to admit that I found more than one frock that I would love when exploring the Dress First site!
This dress, for example (in a different color):
Or this dress (if I had the physique for it!):
In my perusal of the Dress First site, I found myself lost (pleasantly) in the varieties of dress styles, fabrics, colors, and concepts. That’s even before I got to the shoes, accessories, and reception/favor items! (I have a big wedding “stuff” fixation so you can imagine my vicarious thrill on a site like this!).
Prom dresses (and the process of shopping for them) as well as the shopping process in general has changed since my prom days, but the need for plentiful (and affordable) choices remains the same.
Consider Dress First next time you’re on the hunt for the perfect dress!
(In closing, one more lovely image; the top half of this dress resembles a whole bunch of sketches/ideas I had when I was a teenager/young adult. Although I ended up having a small relatively casual wedding, I still love a beautiful dress…..)
NOTE: I was compensated for this post as a part of the Sverve Blogger Community. The opinion is my own (and yes I love the dresses!).

Wife of one, Mom of two, Friend of many. My pronouns are she/her/hers.
That last dress is particularly beautiful!
Maya – I agree! I ended up having a small wedding with a much more casual (yet still lovely!) dress. I definitely have a lifelong “wedding fixation” though & can still look at them for hours.
I like the brown one, it isn’t too over the top fancy but it would be great for a formal event.
I do too! There are a LOT of pretty colors, and I am not sure brown is what I would go with but that was the only image I could share. It is hard for me to find evening dresses that fit a pear shape and I think this one would work!