Introducing the Modern Blogging Masterclass With a #Giveaway!

Blogging Education

Do you sometimes feel like this guy when trying to achieve your social media goals? Your vision is obscured and you aren’t even sure where to aim.

I know I do!

I have been blogging since 2009, and still have so much to learn.

It was one thing when it was just me, blogging to flex my writing muscle, but now blogging is one of my major responsibilities at the Lead Change Group (LCG). Other people are depending on me to handle their content.

Weaving Influence, which owns LCG, is counting on me to maximize the ability of each post to reach a broad audience, to achieve SEO goals, and to expand our digital footprint.

More importantly than a large audience is the fact that these posts reach the right audience, people who will remain part of our community for longer than the five minutes they took to peruse one post.

Last year, I participated in a piloted online course that changed the way I approach blogging. The course equipped me to improve the LCG blog from a search perspective, and it’s positioning me to prove the work I’m doing is driving real results.

That course was The Modern Blogging MasterclassI’m excited to be among the first to tell you that it’s now available to the public (but the cart closes on September 15).

I’ll let the experts at Spin Sucks give you all of the information about it, but I can tell you this: You don’t want to miss it. It will give you a huge advantage over your competitors and it will help you plan your entire communications program for 2017.

Click here to check it out…you won’t regret it!

With the Modern Blogging Masterclass, your blindfold will be HISTORY and you will be much more likely to hit your target!

Blogging Education

To encourage people to learn more about the Modern Blogging Masterclass, I gave away an Amazon Giftcard to one of the people who helped me spread the word! Congratulations to that Phase One winner, Jenny S.

TO MAKE SURE EVERYONE LEARNS ABOUT THIS INCREDIBLE OPPORTUNITY BEFORE IT CLOSES ON SEPTEMBER 15, I HAVE ADDED A PHASE TWO TO THE GIVEAWAY.

To be entered into a drawing for a $10 Amazon gift card, please visit this link, then leave a comment below telling me something you learned about the Modern Blogging Masterclass.

Please also feel free to tweet by clicking here. Leave the url of your tweet in the comments for an additional entry.

Update: Congrats to Sara L. for winning the gift card!

NOTE: I am a Modern Blogging Masterclass affiliate. Because I am a former student, I have the opportunity to win a prize if you sign up.

Photo Credit for Blindfolded Archer: Sira Anamwong, FreeDigitalPhotos.net

Photo Credit for Dartboard: Pixabay

Ten Thoughts on 100,000 Tweets

As I compose this post, I am 26 tweets away from my 100,000th tweet.

Ten Thoughts on 100,000 Tweets

Although Twitter says I have had an account since September 2008, apparently I didn’t tweet until April 2009. And boy howdy was it a profound one. The program “First Tweet” says my first tweet was this:

Ten Thoughts on 100,000 Tweets

In the six years and eight months since April 2009, I have amassed almost 100,000 more tweets. Hopefully, on balance, some of them were more profound than “going to bed!” (although I am a BIG FAN of sleep, don’t get me wrong).

To do some rough math …

If each of 100,000 tweets were a full 140 characters, that would be 14 MILLION characters (if my words averaged six characters each that would be 2,333,333 words!).

I just timed myself composing a tweet, and it took 27 seconds. For ease of math, let’s say each one takes 25 seconds, that’s 694 HOURS (an average month has 730 hours).

All those characters and seconds add up!

In preparation for hitting 100,000, I am trying to manipulate things so that I can have control over that 100,000th tweet. It isn’t as easy as it sounds! I’ve stopped sharing from Triberr for a few days. I have deactivated my Revive Old Posts plugin. I’ve realized that tweeting has become a reflex for me and for the first time in years have found myself thinking, “do you really want to spend a tweet on that?” (perhaps it is not a bad thing to think before tweeting, honestly……). Keeping this post family friendly, I’ll just say it feels a little bit like foreplay, because I am having a lot of fun but want the big moment to be really special.

Ten Thoughts As the Big Tweet Approaches

WRITING

Ultimately, Twitter is just another way to write. Hence, as a lover of writing, I love Twitter.

GREAT PEOPLE

I have connected with incredible people on Twitter who I would not have met otherwise. They have entertained me, consoled me, informed me, inspired me. They (especially the running community) have shared my passions and given me a sense of community.

AWFUL PEOPLE

Fortunately, this is a much shorter list than the “Great People” list but there are some bad actors on Twitter. YUCK. Specifically, the guy whose bio says he is in the top 2000 of Twitter accounts. The guy who told me to “EFF OFF YOU C*NT” (this is a sanitized paraphrase). Yes, I do find it humorous, profane guy, that you blocked my main account but haven’t figured out I have a second Twitter account that you have not blocked. All I can say is meanspiritedness is never ever ever in style.

VENTING

There’s no place like Twitter for safely getting something off of your chest. When I say that, I mean things like “holy cow this traffic stinks.” I don’t mean being obnoxious to a business without giving them time to rectify the issue. After all, I wrote this and need to practice what I preach.

THE SWAG!

When you’re a frequent tweeter, you never know what goodies are going to show up on your doorstep. I think my favorite was the fact that I ended up in the Pretzel of the Month club for a year. All of a sudden, a huge variety box of pretzels showed up on my doorstep one day. The same thing happened the next month. And monthly for the following 10 months! Thanks, Snyders!

HELPING CAUSES

I love using social media to promote worthy causes. Twitter has changed the landscape for getting information out, fundraising, and catalyzing action! Favorite causes I have tweeted about include Shot at Life, Unbound, the Leukemia & Lymphoma Society, Linda Freeman’s efforts to help children in Cambodia get The Shoe That Grows, all the Donate a Photo causes, and all the Charity Miles causes.

NO WORRIES ABOUT GETTING NAMES AND FACES WRONG

As a faceblind individual, every in person interaction carries with it the likelihood that I will fail to recognize someone I should recognize or, if I take the risk of using the name I think is correct, of making a social gaffe. Thanks, Twitter, for telling me exactly who I am dealing with and eliminating that whole social awkwardness potential!

TWITTER BRINGS OUT MY EXTROVERT

My extrovert/introvert tendencies are pretty much 50/50 but I know in my heart of hearts I am an introvert. Not on Twitter, though! I love connecting on Twitter. Maybe because I can disengage at any time and go recharge.

TWITTER IS NOT THE BEST FOR FAMILY RELATIONS

I’ve come a long way since social media was younger. Of course my children were younger when I first got involved with social media. Five years ago, I was hurt and floored when my daughter unfriended me on Facebook. Now I am glad we are Facebook friends but that connection doesn’t carry the same emotional weight for me. I sure as heck don’t follow her on Twitter anymore after the one tweet I saw where she was venting about my crappy parenting. (Guess that “it’s good to vent on Twitter” thing goes two ways, no?)

THE BIG GREEN PEN GETS AROUND

Nothing makes me happier than meeting a twitter acquaintance in real life for the first time and having them say, “oh YOU’RE the big green pen!” A handle that was born of my intense and meticulous editing has ended up allowing me to compose some fun life adventures, 140 characters at a time.

Those ten things in mind, I do know that Twitter is just one piece of the human relationship puzzle. Nothing replaces looking someone in the eye, and I do regret time I have lost interacting with my family because I was fixated on a screen, as well as the role my intrigue with social media had in the degree to which I lost interest in my previous job and failed to do the quality work I owed my employer.

In addition, all that tweeting undoubtedly led to the fact that I now get to tweet for a living as part of my responsibilities with Weaving Influence and Lead Change. I still love to tweet, and it is icing on the cake to get compensated for it.

I do have a specific tweet planned for number 100,000, if all my machinations to make it happen work. I will post it here after it tweets!

Ten Thoughts on 100,000 Tweets

UPDATE: I hit the big 100K mark just after midnight on Christmas Day 2015! With heartfelt gratitude to Lou Kellenberger for permission to use his image, here’s the tweet!

Official Tweet 100K

GRATEFUL CHALLENGE 2015

It’s year two of my taking the Grateful Challenge! (For last year’s post, click here.) Inspired by Spin Sucks, the goal is to set a timer for 10 minutes and try to list 99 things you’re grateful for.

GRATEFUL CHALLENGE 2015

This year’s installment:

  1. My parents
  2. A spouse who understands why it is so important to me that my spouse be my friend as well as my lover (Wayne)
  3. My daughter (Tenley)
  4. My son (Wayne Kevin)
  5. Our cat Alice Cooper
  6. Our cat Bella
  7. My father-in-law (also a Wayne!)
  8. The memory of my mother-in-law (Barb)
  9. A roof over my head
  10. A house with a great running route right outside
  11. Running
  12. Running friends
  13. Fitness
  14. My fitness friends
  15. My Fitfluential relationships
  16. Blogging
  17. My #ChevyPlayMiami experience
  18. Having my son with me in Miami Beach while I was doing #ChevyPlayMiami
  19. My NASA Social experience
  20. My Social Good Summit experience
  21. Being a Shot at Life Champion Leader
  22. Toastmasters
  23. That one special friend
  24. Lunch at the Mandarin Oriental Hotel with that one special friend while the crowds streamed in to see Pope Francis in Central Park
  25. My friend Mary Jane
  26. My friend Audrey
  27. My friends’ children
  28. Tenley’s oportunity to do the Disney College Program starting in January 2016
  29. Dairy Queen Blizzards
  30. Reading
  31. Audiobooks
  32. The perpetual influence of The Diary a Young Girl by Anne Frank
  33. Tallahassee
  34. New York City memories
  35. New York City memories to be made
  36. The play Wicked
  37. My son’s new (to him) car
  38. My son teaching me how to drive his new car
  39. A bus option in Florida that gets me from point A to point B affordably, with wi fi
  40. The Spin Sucks community
  41. My work with Weaving Influence
  42. The leaders I work with through the Lead Change Group, a division of Weaving Influence
  43. Chocolate
  44. A nice glass of wine at the end of each day
  45. My Coach, Kristie Cranford
  46. My KR Endurance team
  47. The child I run for via I Run for Michael, Gareth, and his family
  48. Friends who help with my father-in-law
  49. My sisters-in-law and brothers-in-law
  50. My nieces and nephews
  51. My goddaughters
  52. Being free to worship how I want to
  53. The Twitter community (except the jerks!)
  54. People who teach me about WordPress and help me climb other technical learning curves
  55. Patient people
  56. Smiles
  57. The beauty all around us
  58. Sunrises & Sunsets
  59. Learning about weather from people who are more than “forecasters”
  60. A great set of crepuscular rays in the sky
  61. My coworkers at Weaving Influence
  62. Being paid to do social media
  63. Scott Ginsberg (The Nametag Guy) who encouraged me to “make a date with the page”
  64. The potential of the Global Goals
  65. My role as a Florida Prepaid Blogger Believer
  66. Every opportunity I have had to get paid for blogging
  67. Other blogging opportunities which I did not get paid for or paid my own way for which which have paid off in other ways, most notably in the incredible people I’ve met
  68. The two people I have mentored in Toastmasters
  69. Being able to practice my Spanish
  70. The drivers/staff in Miami and Orlando who just start speaking Spanish to me and expect me to follow along
  71. My half brothers
  72. The trails in Tallahassee
  73. My electrophysiologist
  74. Being able to run still (so I guess thanks for beta blockers and that “running through mud feeling”!)
  75. That one friend who said “talks with you are my sanity”
  76. A sense of humor
  77. That my FIL’s cancer appears to have been obliterated
  78. Doing the zoo run in Tampa in August with my friend Diane
  79. Margaritas!
  80. The ability to read
  81. The ability to write
  82. The ability to speak
  83. The HAMP program
  84. Tenley’s employer, Chicken Salad Chick of Valdosta
  85. Everyone in Valdosta who has helped Tenley the last 1.5 years
  86. The teachers who give Wayne Kevin a chance
  87. The teachers who give Wayne Kevin more than worksheets
  88. The freedom of speech fo expres myself during the “Curious Incident” kerfuffle
  89. The ability to see Curious Incident on Broadway the month after the kerfuffle (which reinforced the fact that the kerfuffle was worth making a fuss about)
  90. Journalists here in Tally who have intelligent dialogues with readers
  91. TV journalists here in Tally who support me in giving voice to important issues like World Immunization Week
  92. My involvement with the Leukemia and Lymphoma Society
  93. My NYC Half Marathon in March 2015
  94. The Light the Night Walk last month
  95. Silvia, the first child we sponsored in Guatemala via Unbound
  96. Estela, the second child we sponsored in Guatemala via Unbound
  97. Stanley, the child we sponsor in  El Salvador via Unbound
  98. Coming home tonight to find the bah humbug spouse had put the lights on the Christmas tree
  99. My Faith

Want to Join?

It’s never too late to spend ten minutes focusing on gratitude! Let me know if you do the challenge!

Photo Credit: Gratisography

Notes from a NASA Social Newbie

Prior to December 2, I had visited the Kennedy Space Center precisely one time, when I took Tenley and Wayne years ago (I think they were around 10 and 7, so that’s almost 10 years ago!). My involvement as a NASA Social participant December 2 and 3 catapulted me into a whole new level of interest, and I am so excited to share the my observations with you!

Although the NASA Social experience for the Orbital ATK OA-4 Mission spanned December 1-3, I joined on December 2. (December 1 was an optional day and after my impromptu trip to Orlando 11/29-11/30, I needed to get caught up on work and pitch in to the caregiving effort for Dad so I deferred, but here’s the view of the Boeing Defense Starliner the group had on 12/1!).

Once I arrived, submitted my two forms of ID (I had been so worried I would forget my passport), and had my belongings as well as our bus pass muster via the bomb sniffing dog, we were on our way to stop number 1, the press center where we did preliminary icebreakers and then participated in a live briefing on NASA TV (view a recording of the briefing here!).

NASA Social

Now for the takeaways, so many takeaways!

Enhancing STEM by Emphasizing STEAM

We didn’t know the awesomeness ahead for us when we were directed into the KSC Training Auditorium on Thursday. Once we sat down, we were told that Dava Newman, Deputy Administrator for NASA, would be speaking with us. I really enjoyed her talk and learned from it. The statement that most stood out to me was her idea that STEM should be broadened to include Art, to become STEAM. That’s the missing link I have been struggling with mentally about STEM: people engaged in science, technology, engineering, and math need the thread of art woven through. Thinking creatively directly impacts thinking analytically, in my opinion, and school systems need to think twice about cutting arts funding in favor of STEM funding. View Dava’s entire talk here (credit to Backyard Astronomy Guy) and follow her on Twitter at @davaexplorer (she’s new to Twitter so if you are on Twitter, please give her a nice welcome!).

NASA Social

Ownership and Engagement

In my capacity as Community Manager for the Lead Change Group and Social Media Specialist for Weaving Influence, I encounter content about employee engagement daily. This is fine with me because it’s a topic I adore. In my last few years at Healthy Kids, I struggled with my own disengagement. Prior to that, as a supervisor, I strove (often unsuccessfully) to foster a sense of engagement. When I had responsibilities as the liaison between Healthy Kids and our Third Party Administrators, I really felt challenged to help weave a thread among people who were not always engaged with their employer and therefore were highly unlikely to go a layer beyond and engage with us as the contractor.

During my time at NASA, I was struck repeatedly as we passed banners which had been signed by team members of various projects. I know signing a banner doesn’t create lasting engagement, but it was a tangible sign of intent, and it resonated with me.

NASA Social

At the Space Station Processing Facility

NASA Social

At the Vehicle Assembly Building; Space Shuttle Teams throughout the history of the program.

Procedures Matter

I suppose it’s obvious to say “NASA is big on procedure.” Spending two days touring various components of NASA, though, gave me deeper insights into why the organization is so procedure-heavy and why it matters. The scale of investment that has been made in the research being done at the International Space Station is expansive (and expensive!). The governments and private entities which have invested in research do so trusting that care will be taken to get their experiments from inception to completion safely, with the relevant data intact.

I learned that anyone in Mission Control for the Atlas Rocket via United Launch Associates can stop a launch in its tracks, but they have to do it a certain way. You don’t want someone stopping such a huge process precipitously by saying to a neighbor “hold on, I need to check a figure.” They specifically have to say “HOLD. HOLD. HOLD,” which everyone understands to be the signal to stop the launch sequence in order to assess what is wrong.

Procedures Matter Part Two

Back when I announced on Facebook that I would be going to the  NASA Social event, someone said, “oh it’s a cargo launch; they don’t scrub those that often.” WELL, I am not sure how often they scrub them but I can attest that if the weather factors which impact launch success are not favorable, and/or if the five launch attempts in a 30 minute window have been spent, the craft will not launch. As we sat in the bus on Thursday night, in the rain, watching attempts 1, 2, 3, 4 and finally 5 come and go, we had a prime example of the fact that no one can control the weather but everyone can control the sentimental goal of getting a rocket up in the air and stop as procedures dictate.

Subsequently, the Friday night launch window closed after each of the 5 attempt options came and went as did the Saturday night launch window. While I was glad I had not rolled the family logistical scheduling dice and decided to hang around for Friday (or Saturday), I was disappointed for all the people I met who are invested in a safe and successful launch. AND I was thrilled to see a successful launch at 4:44 pm today (Sunday, 12/6/15)!

NASA Social

From Astronaut Scott Kelly’s Facebook Page

Privatization

I have developed a personal skepticism about privatization over the years. Although Healthy Kids was technically privatization of the provision of health insurance for children, we were quasi-governmental in many ways. It was when we contracted with Third Party Administrators to do our enrollment, billing, member services, and other duties that I grew disillusioned. Although there were some exceptions, and throughout the years there were always fantastic individual people in the mix, in general it often seemed to come down to a lack of embracing our mission, vision, and values as well as a focus on profit over quality.

This trip to NASA demonstrated ways in which privatization can work, via organizations which are fully aligned with the contracting entity’s goals and personnel who are dedicated to quality. Notably, two of the private organizations involved in this mission were Orbital ATK and the United Launch Alliance. Each of these organizations has a corporate pedigree encompassing big names (Honeywell and Thiokol for Orbital ATK, Lockheed and Boeing for ULA — NOT a comprehensive list). Compared to my personal experiences related to privatization, I saw unity, esprit de corps, and commitment to mission among the people I met at NASA. It was reassuring.

Fresh Fruit

When one of the experts was speaking about the payload being delivered to the International Space Station by the Cygnus, someone asked what the astronauts were most looking forward to. One of the answers? Fresh fruit. Apparently the payload contains fresh fruit. After seeing the launch delayed from Thursday to today Sunday, and the laborious process undertaken to prepare and load something as part of the cargo, I’m hoping it isn’t bananas because this takes a while. I want these men to have their fruit and to enjoy it for heaven’s sake!

Delayed Gratification is a Thing, Especially if There are Veggies (and Zinnias) Involved!

I gathered that one key quality to have as a NASA employee (or employee of an organization like Orbital ATK, ULA, SpaceX, etc.) is patience. We learned about the Vegetable Production System (Veggie) experiment underway. The first crop was red lettuce; they are now growing zinnias.  But when you are on the Space Station and grow your first red lettuce, you don’t just start chowing down. You have to send your crop back to earth so it can be deemed safe. You have to give up a portion of your crop for research. Everything gets measured, studied, and analyzed before (sometimes instead of) being eaten!

NASA Social

Gioia Massa explains the VEGGIE Project!

Reverence Matters

When we visited the Vehicle Assembly Building, there was so much to see it was hard to focus and take in one component at a time. We were told, when we went to the 16th floor to look at the building from a different perspective, to under no circumstances take pictures of the crawler. It had been dismantled in order to be overhauled, exposing sensitive components and clues about processes which were not to be disseminated via social media (there’s an acronym for the regulations governing this (there’s an acronym for everything by the way) but I don’t recall it). Those who disobeyed this rule would be sent back to the bus to wait out the rest of the visit. I had not doubt they were serious!

When we went to the 16th floor, our escort caught me by surprise when he asked, “do you all want to see where the existing pieces of the Space Shuttle Columbia are kept?” We were allowed to go, two at a time, as long as we did not cross a specific line. I was told that access to go INTO the room is limited to once a year, for the families only (and a very few other exceptions). I recalled the day this disaster happened, how we had just gotten home from Tenley’s soccer game, how cold it was in Florida, and how surreal it seemed that there had been another Space Shuttle disaster. I was moved by the reverence shown for this piece of NASA’s past, by the memories evoked in this run of the mill civilian all these years later, and by the trust placed in me to pay my respects.

NASA Social

People + Technology + Passion

For us adults, finding wonder in our world can be elusive. It is easy to get bogged down in the day-to-day, in the pessimism of a world more divided than unified, in being resigned to things as they are rather than what they could be.

NASA Social

Thank you, NASA, NASA Social, and everyone in the NASA Orbital ATK OA-4 Social group for giving me a stellar view of the reality of tomorrow!

NASA Social

Photo Credit: NASA GSDO

Five Questions for 2015

It’s the first day of March and I a doing a “look back at 2014” post. Hmmm…..

It is a little late in the year for this, but I was attracted to these “5 Questions to Make the Most of 2015”  and their accompanying quotes so I decided to give them a shot. Retrospection is never really out of style especially if it helps you improve.

When did I kick ass?

“Celebrate what you want to see more of.” – Tom Peters

If I kicked ass in 2014, it was either:

A cumulative set of small things (like honoring the soldiers of Camp Gordon Johnston almost every day, demonstrating accountability in my workouts, consistently using Charity Miles to earn money for causes I love via my workouts)

StanleyDuPlanti

or …

Successfully biting my tongue during my daily drives with my father in law. It has been a struggle to “be the adult” when being told how to drive, having my motives for working questioned, or being berated for taking the time to lure the cat in after he (again) left the door open accidentally.

However – you know who’s the real badass in this situation? He is. For dealing with the loss of his spouse of 55 years, for dealing with decades of debilitating chronic pain, for waiting interminable amounts of time for diagnostic tests to explain the latest health issue, for having zero control in a world where he is accustomed to being in charge.

When was I most alive?

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” – Howard Thurman10409403_10152149271486315_2859153504720087386_n

Easy: the week I spent in El Salvador and the week I spent in NYC.

Also, any time I was on an FSU film set.

And when I was scared to death and completely out of my element auditioning for a musical (then when I took a lesson to try to at least improve the piece and redeem myself). It was still below par musically but clawing myself up from awful to mediocre felt very, very alive.

When was I bored?

“The opposite of happiness is not sadness, but boredom.” – Tim Ferriss

“Here’s a great definition of boredom: The absence of growth.”

I was bored at work. Therefore I left.

Note: At no time in almost 20 years was I ever bored with the cause of providing quality, affordable health care to children. I was bored with the way my responsibilities were playing out. I was feeling the itch to do more communications and incorporate social media into my work life. Neither of those were options. I have only written one blog post about why I left, and it’s not about boredom, but here it is.

Who were my teachers this year? Whom did I teach?

“You are the average of the five people with whom you spend the most time.” – Jim Rohn

I have actually had a placeholder to do an entire blog about this idea — I read about it previously in the blogs of one of the Lead Change Group Leading Voices.

The answer to the “five people” question is:

My husband, Wayne

My father-in-law, Wayne

My son, Wayne Kevin (do we see a theme here?)

The online community

My Toastmasters group

My husband has taught me to ask for things I don’t feel like I can get. My father-in-law has taught me to check and make sure the door is really closed so that cat doesn’t get out! My son has taught me that the people who seem the least observant are sometimes quite the opposite. My online community has taught me it is okay to ask for help. My Toastmasters group  has taught me to tell my story with fewer double clutches. (A double clutch is when a word or phrase is repeated such as “She played basketball played basketball well.”)

Who have I taught? I enjoyed being a first-time mentor to a new Toastmasters member. Maybe some other lessons I have taught will come home to roost. We’ll see.

What mattered most?

“The credit belongs to the man who is actually in the arena…who spends himself on a worthy cause” – Theodore Roosevelt

Family. Always has, always will.

1524302_10151765847226315_1262914262_o

Do these questions pique  your curiosity as they did mine? Give them a look and let me know what you think!

Is It Crazy To Think An Online Community Can Succeed?

One of my tasks with Weaving Influence is helping to manage the Lead Change Group community. This is a fairly new role for me, and taking it on has me thinking almost constantly about what makes an online community work.

Although in my opinion the success of an online community boils down to a handful of characteristics that sound very simple, there is something intangible that has to take place between assembling the right “ingredients,” following a trustworthy “recipe,” and “cooking” everything to result in a tasty product. These include:

A Cyber Welcome Mat

Although I believe it is important that there be a cadre of “regulars” who contribute to the community, there should be plenty of acceptance and respect to make someone who is visiting for the first time feel welcome. (Many people probably read your posts frequently before venturing to comment.) I have been active in one of my favorite online communities (more on that later) long enough to know many of the “inside jokes” that would mystify a newcomer. The inside jokes are part of what makes the community fun, but there’s a fine line between inside jokes that make you want to keep coming back in order to “get them” and inside jokes that are so plentiful, pointed, or cryptic that a newbie can feel excluded.

People Keep Showing Up

This is the next part after the welcome mat. People like what they read, how they are treated, and how they feel after interacting with your community. You know you can count on seeing some of the same people week after week, and connections grow deeper roots that way.

Good Writing

This language freak has long ago given up on grammatical perfection in the online world, so I am not referring to a draconian management of spelling and grammar (although consistently sloppy use of language is a turn-off). I am referring to good writing. The kind that makes you laugh at your desk, that makes you stop mid-post and tweet the author saying “I haven’t even gotten through this post but thank you,” the kind of words that stay with you long after you click off of the post. Writing like this Spin Sucks guest post from Cindy King.

Connecting Across Other Channels

As a blogger, I will tell you I will love you forever if you will share my post via your other social media channels (unless you’re a creeper in which case of course I won’t love you forever). There are times when I read a  Spin Sucks post that is quite technical (such as this one) and I have nothing useful to contribute but I know I can trust the content enough to share it via Google+, Twitter, Facebook, and/or Linkedin. If I am going to keep the cooking analogy going, we’ll call the “connecting across other channels” the equivalent of allowing our product’s fragrance to waft into adjoining rooms and make everyone salivate over what we’ve made!

Knowing Your Place

It would be easy as a Spin Sucks Crazy to think that the blog is all that happens at Arment Dietrich. I say that because the activity stream is constant. That’s not because the blog is all they do, though; it’s because they make sure to delegate responsibility for reining in interacting with the community throughout the day to someone on staff. I have to remind myself that the blog is only a part of what they do and respect that, although they would point out that the blog is the entryway for many business leads (80% of new revenue, to be precise — details about that in this post).

Telling Me Specifically How To Get Involved

Tonight’s post is an example of what I mean. Back when Spin Sucks posted this, I said the following:

spin sucks post

(The pigeon is a story for a different post!)

This is not the first time I have commented about doing something, and been encouraged to follow through. The very first time was when Spin Sucks rescued me from weekly habit of #FollowFridaying a long list of people by publishing this post which in addition to convincing me to rethink how I was using Follow Friday, instilled in me a secret little goal to get featured (which I did, here).

Moderating Closely

It is no small task to moderate the comments section of a blog. There is no faster way to lose me as an online community member than to make me wade through a stream of trolls, spam, and other trash. An unadulterated comments section does not happen by accident; it takes work. And I appreciate that.

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As a new community manager, I can tell you that I am hungry for the people in my community to blend their unique ingredients more thoroughly. There’s so much great content; staring at a comments section with a line of “0’s” on my dashboard makes me sad. There are many times during a week when I utter a little prayer that the Lead Change Group community will acquire some of the attributes that make Spin Sucks great: dynamic people, talking to one another, evolving into something more than a set of comments on a blog.

Want to help me out with whipping up something delectable at the Lead Change Group? Here’s a recent post that provided useful tips for helping people work to their fullest potential. Take a moment to share your thoughts in the comments?

And I would be remiss if I didn’t give a last “thank you” to Spin Sucks for being such a tremendous example of an online community that works. I would also be remiss if I didn’t try to earn some brownie points (because I love brownie points!) by asking you to tweet the following:

tweet

(Click here to tweet!)

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Yummm…….brownies!