The world is pretty much without professional and college sports right now. I have done 18 posts to highlight my favorite SmartBrief stories for each month, so although this little game won’t replace the thrill of the Final Four or a spring of baseball, hopefully it will change things up a little bit from my previous formats and exercise your brain.
The briefs I edit fall under the “nonprofit” umbrella, yet they are pretty diverse. Maybe it’s just the pandemic talking, but as I looked back at my favorite stories from April, there seemed to be similarities I don’t always see. Is it logical that there was an intersection between social work and business transformation? Is there a way science and social work converge?
I will do my usual breakdown of briefs and favorite stories after this, but if you want to challenge your mind, here’s an option.
Click on the graphic below and it will take you to a game.
After clicking on the graphic: 1) Click the green arrow to start 2) Click the red “next” button 3) Now you’re at the game! Drag the topic area to the quote you think it matches. For example, if you think “public safety” matches up with ‘Why don’t we just try … then become that?’, drag “public safety” to that quote. It will only stick the correct brief area to the correct quote, so the good news is you’ll have scored “100” by the time you’re done!*
Whether you played the game or not, here are my favorites.
BoardSource (Nonprofit board management)
This story in the April 7 issue of the BoardSource newsletter was about how the American Refugee Committee went about rebranding itself. The article goes in-depth about how the organization arrived at its new name, “Alight.” I was struck by the executive director’s comment that they asked themselves, “Why don’t we just try to do what we think is right, and then become that?” So many businesses and nonprofits do things the other way around — picking a name or logo and then trying to squeeze themselves into that identity. I liked the call to really think about WHAT you are doing before telling the world WHO you are.
Quote: Why don’t we just try to do what we think is right, and then become that?
Business Transformation SmartBrief (Business transformation)
This is the newest brief to my lineup (it was created in December of last year). It has the word “business” in its name for a reason, but I like the stories that encourage people to think in transformative ways as much or more than the stories that are more narrowly focused on business and the fourth industrial revolution. In the April 10 issue, we shared a story about the power of imagination, even at times like this when businesses are forced to make very cut-and-dried decisions to survive.
Quote: Imagination is … one of the hardest things to keep alive under pressure.
International City/County Management Association (City/county management)
The reason I chose a quote from this story that was in the April 14 issue requires a brief explanation. The county council involved found itself in the position of choosing to reassure citizens that they would not increase taxes. That sounds a bit vanilla BUT … the prospect of a tax increase (which only one of the five members was supporting) really only got public attention because it was, for the first time, published in a larger newspaper than usual. It had to be published in a larger paper than usual because the smaller newspapers that used to carry legally-required ads of this type are now defunct.
The quote I chose for the “game” is “there are no more local print newspapers closer to the area,” but this is one that needs to be read in context.
“The advertisement was placed in small, local publications in years past. This was the first year that it was published in The Washington Post because there are no more local print newspapers closer to the area, [the county budget director] said.”
and
“The ad might have received more attention this time because it was placed in a large newspaper and people might be reading through the newspaper more because of a stay-at-home order in effect in Maryland.” (Also a statement by the budget director.)
Moral of the story: Newspapers of all sizes matter.
National Association of Social Workers (Social work)
Our team member who does the searches for the social work stories does a great job of trying to find angles we haven’t covered before. That’s why I especially liked this story in our April 23 issue about how the pandemic challenged traditional Ramadan practices this year. A social worker talked about how stay-at-home orders are especially difficult on elder members of the Somali American Muslim community where she works in Minnesota. The quote I used came from a business owner who was providing more context (and it’s certainly universal beyond social work).
Quote: The businesses here are losing a lot of money because few people are buying.
National Emergency Number Association (Public safety)
One of the areas of focus for the NENA Public Safety brief is how law enforcement uses social media to communicate with the public. That’s why I loved this story in the April 2 issue about a sheriff who is being a creative communicator. Sheriff Robert Maciol and other department staff members have been going to schools around the community to recite the Pledge of Allegiance and broadcast it on Facebook live. I’ve heard so many instances of kids missing their school routines. I have to imagine this delights some children (and their parents).
Quote: In these tough times, neighbors and communities need to band together.
Reserve Officers Association (Military reserve officers)
Before I read this article in the April 27 ROA newsletter, I have to admit I was a little skeptical (ignorant, I suppose) when I would read about an entire ambulance being decontaminated or an N95 mask being reusable if appropriately decontaminated. But this article explained it very well and made me appreciate the National Guard troops who are deployed against COVID-19 even more.
Quote: We’re trying to find out how much hydrogen peroxide is needed for how long, to be effective in different HVAC systems.
Sigma Xi, the Scientific Research Honor Society (Science)
We use Gizmodo as a source fairly often in this brief, but I am always excited when one of the articles we’re sharing is from its Birdmodo category. In the April 9 issue, we shared an article about a rare hybrid hawk and how it came to be. The writer has such an engaging style; he makes bird stories fun to read while also providing accurate scientific information. I’ve been married for 27 years, so I can’t say I still know for sure whether it’s swiping left or right that’s a good thing, but I definitely got the point when the writer said this:
Quote: … after years of unrequited courting, someone finally swiped right.
UN Wire (United Nations Foundation)
Finally, UN Wire, which as you can imagine for an international brief dealing with issues relevant to followers of the United Nations Foundation was heavily weighted toward the pandemic. The story I chose a quote from is related to the pandemic too, but as a Shot at Life champion and advocate for children worldwide to have access to immunizations, this is the one that stood out to me. It’s from the April 29 issue.
Quote: The effect of the lack of vaccinations has already begun to emerge.
Fun with a webinar
Since going full-time at SmartBrief in September 2018 (I had been a freelancer for a while before that), I have been reflecting on the adventure of climbing a whole new learning curve after having a career in a different industry. Some things feel much more comfortable now that I can see the two-year mark in the near future. Yet there are always opportunities to do something new. In April, I got to moderate a webinar. My part was pretty limited (introducing the speakers, helping get the questions asked by participants to them, saying goodbye and closing things out), but the whole process was interesting.
As I’ve learned from being a volunteer producer on the New York Times readalong and from some other recent experiences helping facilitate livestreamed events, preparation matters OH SO MUCH. Therefore, it was as interesting to me to see the backend pieces (meeting with the presenters, etc.) as it was to do the actual event. If you’re interested in learning more about GovPilot (government management software), you can get access to the “Cloud-Based Government Management for Crisis and Beyond” webinar by visiting this link.
Keeping people informed isn’t a game
I’m proud of the work we do at Future/SmartBrief. I take seriously our role in helping people stay informed, especially at a time when information is flying all over the place (not all of it especially accurate).
Each month, I share the open positions at SmartBrief and Future for anyone who is interested in being a part of finding and sharing stories through business-to-business newsletters.
I wrote in more detail about my experience as a SmartBrief employee here, which may help answer any questions you have. As always, I’m happy to answer inquiries and provide more information about the process.
Open positions at SmartBrief and Future plc can be found at this link. As of this writing, the most recent position listed is this Digital Ad Trafficker position in our Washington, D.C., office. If you are interested in applying, please list me as your referrer or email me so we can discuss further.
To subscribe to one (or more) SmartBrief newsletters, including the “end of the work day” While You Were Working, for which I am a contributing editor, click here. We’re also still producing a brief specific to COVID-19 on Tuesdays and Fridays, and you can subscribe to it here.
If you aren’t in a subscribing mood, you can still keep up with us at the site of our parent company, Future; on Facebook; SmartBrief Twitter; Leadership SmartBrief Twitter; LinkedIn and SmartBrief Instagram.
*I know the score it gives you isn’t “100.” It’s actually designed for you to review the topic areas/terms first then try to beat the clock. Hey, I’m the nonprofit person, not the educational design person!
**The views expressed here are my personal views and not those of my employer.
